Learn effective strategies for developing, articulating, and implementing organizational change initiatives that can help lead your organization to success. This course is intended for professionals and managers seeking new leadership responsibilities, those transitioning between leadership roles or organizations, as well as current leaders of organizations. Our faculty and industry experts will teach you the critical concepts [...]
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits. In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization. You will also learn how [...]
Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace. Want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns. This [...]
Discover ways to generate positive results in your organization by adopting key leadership behaviors and an entrepreneurial mindset. Entrepreneurial leaders succeed by taking an opportunity-minded approach to their interactions with colleagues. As the pace of change accelerates and requires leaders to do more with less, smart leaders have realized that results don't simply follow by telling [...]
Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage. In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy. This course will show you how a business views itself in its [...]
Learn what it takes to become an innovation leader in the 21st Century from former Medtronic Chair & CEO Professor Bill George, as he teaches you the concepts, tools and practical tips needed for innovation leadership. In the 21st Century, there are millions of innovators, but few authentic innovation leaders are able to inspire and guide [...]
Leading tourism practitioners and researchers offer insider perspectives on this dynamic and growing industry. Do you want to learn about an industry that is dynamic, fun, evolving, and supports 347 million jobs around the world? By taking this course, you will experience the global scale of the thriving tourism and travel industry which is forecasted to [...]
Learn which project management strategies, tools and techniques are most effective by analyzing evidence-based research. Project management has emerged as a critical organizational capability in recent years. In parallel with this increased prominence has been the emergence of the “professional project manager,” supported by a sophisticated suite of project management tools and techniques. Evidence-based project management [...]
Explore what corporate social responsibility is, how it works, and its true impacts. Let’s co-build the responsible enterprise of tomorrow! Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it [...]
Learn advanced business model tools and metrics to help you achieve an agile business model. Do you want to enhance your business model by creating a clear focus or implement your new business model innovation into your IT? In this business and management course, we will discuss business model agility and how specific business model metrics [...]
